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How DWS plans to take on Amundi and win back its prized ETF spot

DWS wants to reclaim its position as Europe's second largest ETF provider behind BlackRock

Can DWS arrest its recent outflows and climb up the rankings?

Alex Kraus/Getty Images
By
David Ricketts

It has been one of the longest-running battles in asset management.

DWS and Lyxor have tussled for years over the coveted position of being Europe’s second largest exchange traded fund provider. The pair have swapped places in the sales rankings on multiple occasions as their respective assets rose and fell.

Competing for second spot may seem...