Not all greenwashing is intentional
Inadequate data and a lack of challenges around reporting are at the root cause of unintentional greenwashing
Amin Rajan is CEO of CREATE-Research
“It’s not easy being green” Kermit the Frog once sang in Sesame Street. Asset managers couldn’t agree more.
They have recently come under fire for engaging in alleged greenwashing: taking shortcuts to repurpose their old funds with an ESG label, without rejigging the underlying investment process. Managers...