• Commentary

Not all greenwashing is intentional

Inadequate data and a lack of challenges around reporting are at the root cause of unintentional greenwashing

Asset managers have come under intense scrutiny following allegations of greenwashing

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Amin Rajan is CEO of CREATE-Research 

“It’s not easy being green” Kermit the Frog once sang in Sesame Street. Asset managers couldn’t agree more.

They have recently come under fire for engaging in alleged greenwashing: taking shortcuts to repurpose their old funds with an ESG label, without rejigging the underlying investment process. Managers...